01 May Teens Drawn to Heavily Advertised Alcohol Brands
A study shows that the alcohol brands favored by underage drinkers are the same ones most heavily advertised in magazines read by those under 21, the National Council on Alcoholism and Drug Dependence (NCADD) reports.
The study, published in the Journal of Studies on Alcohol and Drugs concludes that current voluntary industry standards regarding alcohol advertising and minors are not doing enough. “All of the ads in our study were in complete compliance with the industry’s self-regulatory guidelines,” lead researcher Craig Ross, of Virtual Media Resources in Natick, Massachusetts, said in a journal news release.
“Parents should take note that scientific evidence is growing that exposure to alcohol advertising promotes drinking initiation, and is likely to increase the frequency of consumption for kids already drinking,” Ross said.